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Home Based Businesses can be wildly successful, and can be a fantastic way to earn a great income from the comfort of your own home. The statistic that approximately 94% of these ventures fail, however, can make it seem as though these are risky and ill-advised ventures.

Not true! The reason that so many of these businesses fail, is that people don’t know how or are given really bad advice on how to grow these businesses. Home based business marketing is not difficult once you learn how to do it the right way. Much of the advice being given on how to market a home based business is unfortunately completely ineffective, often costly, and in almost all cases a one way ticket to failure.

Here are five of the most often home business marketing strategies that you want to avoid at all costs. They rarely if ever work. The only thing they will effectively do is drain your bank account and run your home based business into the ground.

All You Need Is Your “Warm Market”: It’s fine and dandy to reach out to your warm market — your friends, family, dentist, neighbors and co-workers — but the idea is to keep your business growing! How in the world can you build a big business by calling your mother and that neighbor you pass once every few months? This is a slow and inefficient way of building what has the potential to be a pretty small sized business.
Stuff And More Stuff: Most home based business marketing techniques are learned from the businesses being marketed. So what do virtually every one of these companies encourage you to do? BUY lots of materials — from pamphlets to CDs to business cards to posters to samples. They tell you that if you hand all this stuff out, that people will get excited to get into your business. Not only are these materials extremely ineffective, but they will make your cost per “lead” be HUGE. Why would a company recommend such an ineffective marketing technique? If you never bring even one person into the business, the company has already profited plenty off of all of the material you already bought! There are far more effective and cost efficient home based business marketing techniques!
Letting Your Upline “Help”: Many times, new home based business owners will be offered help from their upline in the form of letting their upline speak directly (usually via 3-way calls) with new leads. While it initially might seem great to have someone help you while you’re learning, this is a colossal mistake. One of the most important parts of effective home based business marketing is to position yourself as an expert whatever you are selling. By letting your upline “help” you and speak with your prospects, you are telling those prospects that you are NOT an expert. This is exactly the opposite of what you want. You will sabotage yourself by doing this every time.
Traveling To Run Your Business: Many network marketing companies will encourage you to set up meetings all over the place — at hotels, other people’s homes, restaurants and who knows where else — to build your business. This is a bad home based business marketing strategy for a couple reasons. For one, and I don’t know about you, but I started a home based business to be able to work from HOME. So it is impractical and undesirable to have to travel to run a home based business. Not only that, but is another costly way to market. By the time you rent hotel rooms and pick up lunches for everyone, you could easily end up spending way more than you are bring in.
Terry Duff is a well respected business training specialist and business builder himself. He has grown several different home based business using the same “underground” techniques that he shares in his highly sought after free reports. To claim your free copy of “How To Create Your First 6 Figure Month In Network Marketing” head on over right now to [http://www.recruitfaster.com] – To date, he has helped more than 100,000 home based business owners in more than 30 countries.

Up until only recently in modern times, has technology come to the point where independent business ventures are not relegated exclusively to brick-and-mortar establishments. Through the advent of the Internet, and the subsequent connectivity it has given to us and the rest of the world, starting a home based business is actually much easier online than in the real world.Whether you decide to sell a product that is specific to a certain demographic, or a line of products designed to appeal to a large and vast audience, the start up and maintenance costs of online home based business ventures are minuscule compared to their brick-and-mortar counterparts.Don’t quit your day job….yetThere are many factors that you should consider and plan for before starting a home based business. First and foremost would have to be whether or not this is going to be your primary source of income. If you already have an established profession and a stable job, quitting that job should be seen as an end goal of the business’s success, and not its first step.Besides, remaining at your regular job while building your own business at home is an excellent motivator to work as hard as possible on that business venture. But imagine the satisfaction you have counting down those days when you can finally resign your post as an employee of someone elseOther considerationsYou should also consider your home office and its functionality before setting forth on your new venture. You will want a reliable computer that is preferably less than a year old and is connected to a dedicated broadband Internet connection. You do not want to begin an online business venture using a dial-up Internet service, this will frustrate your clientele in impede your efforts to stay on top of ever-changing factors inherent in online businesses.Another thing that will need to be addressed before you begin is the amount of time that you will invest in your newly formed business. Most people fall into the trap of going completely gung ho for the first few weeks, only to meet with the first little bit of success, and then burn out. This is probably why the majority of businesses fail just after their initial launch. So you should pace yourself as far as time and energy, and expect that success will always begin as a slow trickle.Your business is an expression of you!When starting a home based business, you want to make sure that you are passionate about the product or service that you wish to provide. It would be best if it was something that you are interested in for a very long time. Because that proud feeling of independence you have when you do meet with some success will be that much sweeter if it was achieved while doing something that you loved.Starting a home based business is for many, the first step in a long and adventurous road of personal and financial independence. There is nothing better than being your own boss despite the ups and downs that you will experience along the way. Just make sure to pace yourself and your efforts, and your success will be forthcoming.

One of the foremost determinations you are going to need to make when you are thinking about starting a home based business is whether or not you are going to operate it on a full time basis or on a part time basis. For some professionals, you will be required to work full time in order to launch your business. If you are operating a small business from home in your spare time then you will not need to commit nearly the same amount of time or energy in regards to launching your new business venture. This is especially true if you are starting a business that sells products online. However, if you intend to develop a service based business then you may need to commit a substantial amount of time and capital towards developing your brand name for your home based business. As we have discussed in some of our previous articles, you should focus substantially on the benefits as well as the drawbacks to starting a home based business.Beyond the time factor that is involved with determining whether or not you should start a home based business, you are also going to need to examine the capital costs involved. Although you are not going to be starting an office, you are definitely going to need to have a computer, establish a website, obtain business cards, and have a clearly defined marketing budget. However, while these may seem like large expenses, we have seen home based businesses launch their operations for as little as $1,000. As such, prior to starting this type of business enterprise you may want to focus on developing an appropriate budget that outlines both your anticipated expenses as well as your expected revenues. In many instances, it may be in your best interest to develop a business plan specific to your industry. Within this business plan you should focus not only on the start up costs, but also on your expected profit and loss statement, cash flow analysis, as well as your balance sheet. The more organized you are in regards to your business the more likely that your home based business with be successful.Finally, you should work with your accountant to determine what type of corporate structure that your home based business may need prior to launching operations. This is important as their could be substantial ramifications if you do not launch this type of new business venture appropriately.