When you start a home based business online there are 3 keys to success. You need to know that you are involved with the best people and the best opportunity that is right for you. You need to brand yourself and tell people your story and what your all about. You need to develop a millionaire mindset and become mentally bulletproof.When you are looking for opportunities to start a home based business online you want to make sure you have the best information, and that you are involved with the best people. There is a lot of junk on the internet, and that can lead to overwhelm and frustration. The smartest way to find a quality online business opportunity, is to do good research. When you have found something, I suggest searching for the company name on Google and searching for blogs of the people who are involved in that company. Get to know their story and what they’re all about.Once you are happy with what you have chosen it is time to start your business. The key to success when you start a home based business online is “Personal Branding”. With all the junk on the net people need to feel that it’s a real business and they need to feel excited about joining that business. Just like you did, they will do their research on you and your business. When they find you and what you are offering, you need to tell them about “You”. E.g. Where you came from, What your goals are, and what your all about. Tell them your story, let them get to know who you are.Without a doubt the biggest challenge newbies face when they start a home based business online is their mindset. The majority of people who search for business opportunities online have a lottery mentality, they want to make BIG money with little to no effort. Other people have excuse-itis, they constantly make excuses why they cant succeed. Make no mistake, an online business, is a real business and requires hard work to succeed. If you want to have a highly successful online business, and make big money, you need to develop a “Millionaire Mindset”. The way to do this is to constantly feed your mind with personal development materials. You need to only allow positive energy in your world and you need to weed out all the negative energy in your world.3 simple things to start a home based business online:1. You need the best information and opportunity
2. You need to get your name out there and show yourself to the world. And…
3. You need to develop an unstoppable mindset, a mindset that empowers you and pushes you towards your goal.

Today competition is fierce online and it’s very easy to get carried away with all forms of advertising from banner ads to solo ads. Before you know it your advertising budget (if you have one) is blown, your return on investment can’t be measured and your profit margins have taken a serious dip.

So how do you know if your advertising efforts are being maximised and reaching the right target audience?

Well one of the most affordable, consumer targeted and cost effective forms of on-line advertising is Pay Per Click search engine advertising. Pay Per Click (PPC) advertising is a huge business that by 2012 is expected to top $11 billion dollars in revenue.

In its simplest form, Pay Per Click is about producing leads, generating prospects and as a result connecting potential buyers with specific and relevant websites that will provide them with the product or service they are looking for.

To capitalize on this, a good website that is meaningful and has quality information or the right products is essential to successful PPC advertising. Regrettably this element is often left unchecked by many website owners, not realizing that potential purchasers are more likely to buy products or services from a web site that provides them with the relevant goods or services they were searching for in the first place.

One of the main benefits of Pay Per Click advertising is that it provides qualified and motivated traffic to your website. Users that click on a PPC ad are those in search of a particular product or service. To a great degree this filters out unnecessary clicks from non-prospective buyers therefore saving your advertising dollars from being wasted promoting to large groups of people who aren’t in the market for your goods and services.

Unlike other forms of advertisement that adopts the scatter gun effect by advertising to everybody hoping that the ad will be seen by interested people, Pay Per Click advertising can be very specific. Also, as an added benefit, PPC is possibly the fastest way to get a return on your investment. A campaign that goes live can start producing results within minutes, followed by click throughs and ultimately sales.

The whole process of PPC is structured around keywords. To set the price of a specific keyword a bidding process is used. Generally the budget for PPC advertising can be as low as $50 ranging up to a possible $100,000 depending on the amount of keywords used. The price of any keyword can escalate immensely within minutes as more and more sites bid for the same keyword.

Pay Per Click ads are placed along relevant search engine results. The highest bid for a specific keyword or phrase is awarded the top spot on the results page. The second highest gets second place and so on.

Getting top placement naturally provides greater opportunity for a PPC ad to get clicked on by a motivated searcher.

A successful PPC campaign involves three core disciplines which need to be adhered to in order to have a successful campaign.

# A continual monitoring of the advert spend.

# Analysis and refinement of the advert response to ensure the maximum click through rate is achieved at all times.

# Management of the campaign to ensure that your PPC advertising results in good profits. It’s not enough to break even.

PPC advertising makes it possible for you to monitor the productivity of each ad and switch off any ad that is no longer performing at its best, thus providing the most economical way to advertise your goods or services on the internet.

The cost in PPC advertising is dictated by the number of clicks made on a particular ad. The number of clicks made on a particular PPC ad is subtracted from the initial business outlay to a search engine company. Therefore to minimize cost and maximize ROI, a business needs to regularly monitor its advertising campaign.

Many businesses fail to get the most out of their PPC campaigns believing it is merely a matter of bidding the highest on their selected keywords or phrases, getting to the top of the results page and making a sale.

However, quality information and relevant products or services are key to converting your advertising budget into sales revenue.

Providing prospects with relevant information will help foster a longer term relationship with them that will more likely result in new and further sales.

By providing follow up information to your prospects in the form of a newsletter or email you can create spin off sales that will often be more than enough to offset the costs of any campaign, and if used to full advantage can dwarf the initial sales completely.

PPC advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or carry out PPC advertising with in-house experts.

However, knowledge is the key to running a successful campaign and this is quite often in the form of quality e-books, guides and free information.

Whatever course of action is selected, a business is sure to get a huge return on investment with PPC advertising.

Auctions are those events where properties or goods are sold to the highest bidder. Auctions are mostly public events, where bidders make a series of bids and purchase a particular item for a high price. During auctions, bidders decide the price of an item rather than the seller. It depends on bidders to decide the amount they would want to pay for a specific item. During an auction, a bid is a proof of a legal binding. Bidders agree to pay the amount that they have bid. In a high profile auction, bidders may have to pay a deposit in escrow accounts or give a proof that they can pay for those items.

Types of Auctions:

Different types of auctions take place around the world. Below mentioned are some types of auctions:

1. English auction:
This is a basic type of auction. In this type, people can see the item and then start bidding. Bidders slowly raise the value of their bid until everyone gives up. The highest bidder is the winner. An auctioneer manages an auction, keeps records of the on going bid and decides the winner. Sometimes, the seller will quote a minimum amount for an item to the auctioneer, below which the auctioneer cannot sell that item.

2. Dutch auction:
In this type, the auctioneer sets a particular price and then gradually lowers the price. People in public will start bidding and later decide which prices are suitable for the item. A seller may use this type of auction to sell large quantities of same products to the public. For instance, a seller may want to sell a large amount of hay and will thus, decide to sell this hay to people for the same amount, once a reasonable price is decided.

3. Silent auction:
In this type, the bidders in public will present their bids in a sealed format. These sealed bids open at the same time and bidder with the highest bid wins. There could be a modification in this type of auction. The bidders are allotted a specific period to bid. They can roam in a room displaying the items, and write their bids on an associated sheet of paper. The bidders are allowed to see bids of other bidders and can choose a higher price for an item. At the end of the allotted time, bidder with the highest bid is the winner.

Examples of Auctions:

Auctions can be of two types either public or private. Sellers may trade any kind of items in both types of auctions. Some areas where auctions take place are:

1. Antique auction: An antique auction consists of a trade opportunity as well as provides entertainment.

2. Collectable auction: In a collectable auction, the seller may put up collectables like coins, vintage cars, luxury, stamps, real estate, and luxury for sale.

3. Wine auction: In wine auction, bidders can bid for rare wine, which may not be available in retail wine shops.

4. Horse auction: Bidders can bid for young horses of the best breed.

5. Livestock auction: In livestock auction, bidders can buy pigs, sheep, cattle, and other livestock.

The other examples of auctions may not be public. These auctions are for bidders from corporate levels. Some examples of private auctions are:

1. Timber auction
2. Spectrum auction
3. Electricity auction
4. Debit auction
5. Environmental auction
6. Auto auction
7. Electronic market auction
8. Sales of business auction

Bidders in an auction need to examine the items displayed and decide an appropriate price for an item. Thus, auctions help buyers in getting the best deals and in gaining better profits for sellers.